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From Iffy Instagram to YouTube: My Journey to Find the Best Social Media Site.

  • royreadingco
  • Oct 5, 2020
  • 3 min read

Throughout the reading for this course, one of the most significant idea that has come out of the first few chapters is the idea that it’s super important to make sure you’re choosing the correct platform for your brand and your brand goals. I feel like this is not always a priority practice in the real world, as I feel like brands want to have a presence on every platform so they can be found everywhere, rather than a targeted approach to one platform. However, I feel like it makes sense to satisfy different brand goals on different platforms, and if a brand is going to have a presence everywhere the strategy can’t be the same for all of the platforms.

I have tried to implement this practice into my own blog social media. First, I tried to develop a blog and more professional personal brand when I got to college in order to get some hands-on experience with social media and to build a professional portfolio. At first, I decided to focus on Instagram first since I had some familiarity with the platform, and I did have an interest in photography and wanted to learn how to edit photographs well. At the time, I was reading a lot of books and working at a bookstore so my content discussed a lot of what I was reading, booksignings I was attending and authors I was meeting. Gradually, I added a blog website that I developed myself where I could share more of my opinions than the short snapshot that would appear in my Instagram caption. So, I built a website and started writing more in-depth blog posts, as one of the goals for my professional brand and blog was to connect with people and share my perspective, and I didn’t feel I could do that just on Instagram.

One challenge that I discovered with this new platform, was expanding my reach was difficult to accomplish with a blog platform, even with social media accounts to promote these posts. This is where I was first introduced to SEO or Search Engine Optimization. SEO was hard to build from the ground up, especially with a website where hashtags and key words would be harder to pull from all of the content to posted on the internet, which made it hard for my voice to be heard. Despite having worked so hard to build the website and make quality content, I realized this wasn’t the correct platform for my goals of connecting with people and sharing my experiences. Though, it was still helpful to get some experience learning to work on website, and I continued to grow my Instagram personality and following. But after about a year of trying to run and foster a successful website, I decided to switch my platform to YouTube.

From there I learned that it was much easier to achieve my goals of sharing my experiences, perspectives, and stories by actually talking to my audience and more clearly showing them my life. Also, a major goal of mine had been to connect and engage with my audience, so I now had means to communicate directly with my viewers through the comment feature which was super helpful. It was important for me to realize that not every platform works for every message and goal, and though it was difficult to change platforms when I’d already done so much work, in the end it was better for the brand I was trying to build. With the changes that I had made, I started to see more success more quickly, which made me more motivated to keep working and growing my channel and set even better goals for myself.

 
 
 

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